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I Am Ali festival celebrates legacy of Muhammad Ali

The previously announced “I Am Ali” festival, celebrating the legacy of native son and global humanitarian Muhammad Ali in his hometown of Louisville, has expanded from an original ten days to six weeks, due to community interest in the event. The Muhammad Ali Center and its key partners-- The Louisville Convention and Visitors Bureau, City of Louisville, Kentucky Exposition Center, Ohiobasketball.com, the Louisville Bats, and other community ambassadors—are pleased to announce that the community-wide festival will be bookended by two major events:  a Muhammad Ali Appreciation Night at Slugger Field and two premier girls’ basketball tournament events at the Kentucky Exposition Center.
The “I Am Ali” festival will open on the one-year anniversary of Ali’s passing, June 3rd and will highlight Ali’s “Six Core Principles”—Confidence, Conviction, Dedication, Respect, Giving, and Spirituality-- with six weeks of programming and community events, tied to each one of these principles. The “I Am Ali” Festival will culminate on July 15th.
The inspiration for the festival was the quickly-arranged “I Am Ali” celebration that was held at the Kentucky Center in June of 2016 during the week of Ali’s death and memorial, attracting 15,000 young people.
The last ten days of “I Am Ali” will incorporate two girls’ basketball tournament events—the Run 4 Roses Basketball Classic and Battle in the Boro- to take place at the Kentucky Exposition Center-bringing in to the city approximately 15,000-plus female athletes, along with their families. 
The Festival, which will elevate gender equality in the sports arena and provide ‘value added’ programming and activities around the city, will deliver a unique experience that connects with Muhammad Ali’s great legacy as a global citizen, athlete, and humanitarian. The “I am Ali Festival” was created in conjunction with Tucker Neale, Executive Director of ohiobasketball.com and owner of TSN Camps & Clinics.
Many of the ‘Six Core Principle’ events will take place at the Muhammad Ali Center. This $80 million museum and international cultural center located in Ali’s hometown has honored his life and legacy for over a decade. As more local attractions and organizations offer programming and special Ali-related offerings during the six weeks, they will be added to curated web content at www.gotolouisville.com/ali.
“The ‘I Am Ali’ Festival will expand upon the renewed interest that people have in learning more about Ali’s legacy and becoming part of something bigger than oneself,” said Donald Lassere, President and CEO of the Muhammad Ali Center.”
“People are still coming to Louisville from around the globe to pay their respects and celebrate the legacy of ‘The Greatest.’  This event will offer a perfect time to visit Louisville for an expanded Ali experience from many participating attractions,” said Karen Williams, President and CEO of the Louisville Convention & Visitors Bureau.
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